On occasion advertising copywriters come up with some really great stuff. You only have to watch the Sony Playstation advert ‘Double Life’ or the Johnny Walker advert with Robert Carlyle ‘The Man who Walked Around the World’. On a recent shopping expedition (location drop: to Bloomingdales in New York) I saw this from the sunglasses brand Ray-Ban and liked it (although not enough to actually buy a pair):
NEVER HIDE
Never pretend
Never be who you’re not
Never change for someone else
Never just go quietly
Because true inviduals
Never hide
Not a bad sentiment for a Wednesday!
Yes, I like that as well. To me it seems slightly surprising that it’s from a sunglasses company when some people do indeed hide behind their sunglasses – or is that supposed to be part of the cleverness……….
lol I didn’t think it through that far – just liked it