So it’s that day again…the day where the supply and demand curve makes dinner for 2 and a dozen roses double in price, every TV show run idiotic features and every person who’s single feel either smug or like reaching for a bottle of wine. It’s Valentine’s Day.
Now whether St. Valentine was the patron saint of lovers or actually it was just dreamt up by Geoffrey Chaucer I don’t really mind. The reality is the modern Valentine’s Day is a commercially impactful expectation fest which has very little to do with love and lots to do with supply chains!
I was involved in an organised chat on Twitter recently which asked a question along the lines of “which is better for networking, online or face to face?” and my answer went something like “One enhances the other. Maintain & grow through online. Enrich and in-depth in real life. Also hard to get drunk online ;)” and I stick by that. I have a number of friends and a relatively small family but thanks for the wonders of Facebook and Twitter I pretty much know that they are all OK and getting on with their lives. Likewise for business contacts Twitter and Linkedin provide a similar source of information.
It does sometimes feel in this time of the rise of social media that it’s only those I’m connected to online that I stay truly up to date with and at times I find myself wondering about those not connected and should I be doing more (or shouldn’t they just get over it and get in the game). It was interesting catching up with a friend i’ve not seen for 4 months last week and in the course of the conversation she confessed she both lurks on twitter and reads most of my tweets – the catch up was much easier I can tell you!!
An organisation I worked in for some time had painted on one of the walls of it’s staircases this:
“The unit of value is the customer relationship”
Having walked passed it thousands of times I got to a point of immunity to it but in reflecting on the nonsense that Valentine’s Day has become I think that whilst the word customer was appropriate in that context should I take a moment and think about the value in my relationships.
So there it is, my thought for the day – think about the people that matter to you, both business and personal and maybe take some extra time today in understanding and appreciating them and the value they bring to you and if you do have a significant other make sure they get a big snog too!
Having discussed this post with one of my closest friends last night he made the comment ‘bosses never send you a valentines card do they?’ so maybe that’s another thought…not sure how anonymity will work there though 😉