The one with some words from Ray

On occasion advertising copywriters come up with some really great stuff. You only have to watch the Sony Playstation advert ‘Double Life’ or the Johnny Walker advert with Robert Carlyle ‘The Man who Walked Around the World’. On a recent shopping expedition (location drop: to Bloomingdales in New York) I saw this from the sunglasses brand Ray-Ban and liked it (although not enough to actually buy a pair):


Never pretend

Never be who you’re not

Never change for someone else

Never just go quietly

Because true inviduals

Never hide

Not a bad sentiment for a Wednesday!



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2 responses to “The one with some words from Ray

  1. Yes, I like that as well. To me it seems slightly surprising that it’s from a sunglasses company when some people do indeed hide behind their sunglasses – or is that supposed to be part of the cleverness……….

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