A year ago almost to the day following some Twitter banter I published a post with my (tongue in cheek) predictions for 2012. It turns out I was pretty spot on except for the fact that London’s transport infrastructure held up beautifully during the Olympics thwarting the Daily Mail’s opportunity to bash it.
In the same vein I thought I’d have a crack at 2013, so here goes:
1. People will continue to bemoan things they get for free
With so many of the tools and apps that become part of our daily lives based on a free or freemium model it’s easy to forget they are offered by businesses….who need to make money. Next year will see more column and Twitter inches wasted on complaining about things that if you don’t like you can stop using – or even pay for (must credit @CallumSaunders for helping me realise this!)
2. Bookshops will continue to deluged with 50 shades of Rip-Off
Publishers need to make money too and when they see a gravy train, bless them they ride it just like everyone else. We seem to have moved out of the Scando-crime wave stirred up by that girl and her tattoo and it’s all artistically photographed belts and ties these days as the 50 Shades wave continues tsunami-like through popular culture. I’ve got a great idea about an aloof, womanising MI6 agent who drives fast cars and saves the world – I think it could be huge
3. The Germans will be OK
Whichever list you read Germany is the 4th largest economy in the world by GDP. It has a highly educated and skilled population, some world class companies/brands and is a very powerful player on both the world and European stages. Whatever happens to the Eurozone (Greece won’t have a good year) Germany will be OK and although they may end up bankrolling some of their neighbours in the medium term – they’ll be fine. Bless
4. George Osborne will be to blame
Whatever your political views there is something fundamental about George Osborne that makes him easy to dislike. The fact that his austerity measures will be affecting many people and that the economy has not bounced back into sustainable growth yet are all easy reasons to blame George for your lot but even if it wasn’t for that I still don’t think many people will be uncomfortable blaming him for something in 2013
5. Banks will ignore the base rate
I’m no economist (you should see my overdraft) but it seems to me the Bank of England (or the Fed etc) can’t do much to the base rate of interest at the moment without doing even further damage to the possibility of economic recovery. That should mean happy days surely? No it seems not. Whilst I appreciate the cost of borrowing money wholesale has changed and continues to change there seems to be some unfair dislocation between the base rate of interest and the cost of consumer borrowing (I believe this is referred to as profit margin). This will continue. I will continue to resent it.
6. Lawyers will benefit from the mobile wars
Apple will sue Samsung (again). Samsung will sue Apple (again). Nokia will continue to try and convince everyone that THIS is the phone they’ve been waiting for. RIM (Blackberry) will have a tough year. Lawyers will bill – lots. Apple fans will continue to buy Apple (and download the Google Maps app). People who resent Apple will continue to buy Android phones. Not many people will believe Nokia.
7. Freedom will be the new black
With information technology and mobile making the world smaller/more open/less controllable the impetus for freedom (in all senses) will continue in parts of the world that haven’t experienced it for some time. The dam has burst – there’s no going back now. For those who already have it (and get it recorded on CCTV) they will continue to take it for granted, the Daily Mail will continue to try and make mountains out of middle class molehills and in reality black will continue to be the new black.
8. Kate will have a baby
I can’t reveal my sources but come Spring of 2013 Mrs. Wills will produce the third in line to the throne. My prediction is it will be….a baby. The nation (or at least those that read The Daily Mail) will rejoice. Harry will throw a party at the Wynn and hand back his “Spare On-Call” kit.
9. Celebrities will do lots of stuff that gets heavily reported
Ashton will marry. Tom will divorce (and likely remarry). X-Factor rejects will get photographed on beaches. Katie will dream up another high concept TV show etc etc etc. The real impact of all of this will be Pi x radius squared of bugger all. Advertisers will love it.
10. The sun will rise in the East and set in the West
Whatever happens in the coming year some things will remain the same. I think it’s easy to focus on the daily peaks and troughs and forget the bigger picture. If life isn’t great right now, what’s your plan? If it isn’t working either get a new plan or find somebody to help you with some options. If life is good then stop and smell the roses and maybe tell the people who are important to you how important they are. Whatever 2013 holds we’ll always have Paris…
Happy New Year!